PARALLEL
PROJECT
Rebranded visual identity for Parallel, a freestyle scooter retailer. I led creative direction and design for the new identity; working with their in-house creative team to create a logo that would better represent their visual style and be used across their own branded apparel and merchandise.
SCOPE OF WORK
Creative Direction
Visual Identity
Logo Design
CREDITS
Dan Rey - Product Design
Devin Szydlowski - Photography
Cole Larson - Photography